Jeep for seniors

The Jeep model I believe would be great for seniors would be the 2010 Jeep Grand Cherokee. The Jeep Grand Cherokee is able to be driven on and off-road, it is easy to control, it is decent on pavement, many safety features, amazing crash test rating (5 out of 5), it is a great vehicle to take when traveling, going to the beach, or go camping. The Jeep Grand Cherokee is very reliable, it fits 5 people so you could take your family in it. A great way to convince seniors to purchase this vehicle is by advertising how safe and reliable the Jeep Grand Cherokee is. In the commercial, there is an old married couple driving in the Jeep Grand Cherokee. When they stop at an intersection, there is a teenager behind them driving a beat up car. The teenager believes it would be funny to bump his car behind the only old marries couple's car, so while the old married couple's car is sitting still waiting for the light to turn green, the teenager floors his car enough to ram into the old married couple's car. When the teenager hits the old married couple's car, the teenager's car has a huge dent in front of his car, but nothing happened to the old married couple's car. It is perfectly fine! The old man sticks out his head and looks to the teenager only to laugh at him and drive off unharmed. This would certainly attract seniors to buy a Jeep Grand Cherokee.

The Harley Davidson Case Study

1. I believe communities like Harley-Davidson would result in greater involvement with the brand because fans of the brand would like to show their loyalty and appreciation to the brand itself. By creating communities, fans will be able to get together to share their ideas, stories, and love for the brand. As the community strengthens, members could try to help make the brand more well known by advertising the brand to people who are not familiar with the brand themselves.

2. The posse ride allowed members of the H.O.G community to ride together to certain destinations in their Harley Davidson motorcycles. Besides talking about the their appreciation of bikes and getting to know each other, bikers would also ride together. By creating more ways for bikers to communicate and get to know each other, Harley was able to gain a better connection with their main consumers.

3. I think Harley-Davidson should leave how everything is at the moment. To their main consumers, the events that Harley-Davidson holds every year is like a tradition to the bikers. If anything were to be changed,  chances are that Harley-Davidson's main consumers would be pretty upset and change their state of mind towards the brand itself.

4. Harley-Davidson could do a "spotlight" segment on their HOG magazine where they interview a consumer of theirs and they talk about their appreciation of the Harley-Davidson brand. Harley-Davidson could also have a YouTube page where people of the H.O.G community could upload videos from members of the community to share with the world. Harley-Davidson could also have a page on Facebook where members of the H.O.G community could share their ideas and stories.

Tide Ad "Day in the Life"

Carol wakes up at 6:00 AM and she walks into the kitchen to make breakfast for her husband and two boys. She makes pancakes using Aunt Jemima and she makes makes cereal for breakfast. Cocoa Puffs for the boys and Cheerios for her husband. While they are eating their breakfast, Carol makes lunch for her two boys. She packs them some fruit roll-ups, an apple, a Caprisun, and a ham sandwich. After the kids have finished eating breakfast and getting ready for school, Carol drives her kids to school in her Cadillac Escalade. When Carol returns home, she takes a shower. Carol uses dove for body wash, Herbal Essence for conditioner, and head & shoulders for shampoo. After Carol is done with her shower, she starts to do her chores. She does laundry using her Whirpool dryer and washer and also uses Tide for her detergent. While Carol waits for the laundry to be done, she vacuums the house using the a vacuum from Dirt Devil, she takes out the trash, she cleans her kids rooms, she cleans the dishes using Dawn, and she cleans the kitchen floor using pinesol. After she completes her chores, she takes all the clean clothes and folds them. Once she is done folding her clothes, she relaxes by taking a walk around the block in her Nike shoes. After a nice 2 hour walk, she goes back home to pick up her kids from school. After she brings back the kids from school, she calls pizza hut to order some pizza for the kids and her husband. Once the pizza arrives, the kids starts to eat and the husband comes back from work just in time to eat with the family. Once they are all full, They all go to the living room to watch T.V shows on their 50"  Samsung LCD T.V. After some quality family bonding time, they all get ready to go to bed. While the husband gets the kids ready for them to go to bed, Carol changes into her pajamas she got from Target. Once 9:00 PM hits everyone, including Carol, go to bed.

Playstation 3

The Playstation 3 is a video game console produced by Sony. It is part of the Playstation series (Playstation 2, Playstation 2, Playstation Portable). The Playstation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. The Playstation 3 was released on November 11, 2006. What made this console stand out compared to the other gaming consoles you may ask? It was the first and only console to use Blu-ray disc as its primary storage medium. Major features of the console include its unified online service, "The Playstation Network", its connectivity to the PSP (Playstation portable), it's Sixaxis motion controller, built in Wi-Fi, video services, photo management, custom firmware, Playstation Home, First system to let you play some games in 3-D, and backward compatibility with Playstation 2 games, meaning you were allowed to play Playstation 2 games on the Playstation 3. As of November 4, 2012, 70 million Playstation 3's have been sold worldwide. Before the unveil of the Plastation 3, Sony released teaser trailers to basically surprise and amaze their audience about the release of the Playstation 3 and its features. The trailers built a huge amount of hype for all gamers and Playstation fanatics. The day the Playstation 3 was released, huge lines were formed at any retail store that were selling the Playstation 3. People were even camping outside of the stores to get their hands on the Playstation 3. Was the video game console worth getting? It was! Anyone who bought a Playstation 3 was happy about what it had to offer. The games were amazing, the online service was excellent and not to mention free, and it was easy to use and get into, no matter what age group you were in. Overall, the Playstation 3 was a success. The next video game console, Playstation 4, is coming soon this holiday season. Some features have been announced and gamers all over the world are hyped about the system. I know I will be seeing lines again outside of many retail stores this Christmas.

Patagonia

Patagonia is an environmental campaign who's mission is to balance human water use with the needs of animals and plant use. They believe that business can inspire solutions to the environmental crisis. They evaluate raw materials, invest in innovative technologies, and rigorously police their waste. They also use a portion of their sales to support grassroots groups working to make a real difference. You can like their page on Facebook, follow them on Twitter, or sign up for Patagonia e-mails. They have a video on Vimeo, that basically talks about the crisis we are having with our water supply. Not only do they have a campaign to help save the environment, but they also sell clothing and gear in stores. Their clothing either contain E-fiber materials or recycled material. 1% of their profits go to their campaign.                      


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