1. I believe communities like Harley-Davidson would result in greater involvement with the brand because fans of the brand would like to show their loyalty and appreciation to the brand itself. By creating communities, fans will be able to get together to share their ideas, stories, and love for the brand. As the community strengthens, members could try to help make the brand more well known by advertising the brand to people who are not familiar with the brand themselves.
2. The posse ride allowed members of the H.O.G community to ride together to certain destinations in their Harley Davidson motorcycles. Besides talking about the their appreciation of bikes and getting to know each other, bikers would also ride together. By creating more ways for bikers to communicate and get to know each other, Harley was able to gain a better connection with their main consumers.
3. I think Harley-Davidson should leave how everything is at the moment. To their main consumers, the events that Harley-Davidson holds every year is like a tradition to the bikers. If anything were to be changed, chances are that Harley-Davidson's main consumers would be pretty upset and change their state of mind towards the brand itself.
4. Harley-Davidson could do a "spotlight" segment on their HOG magazine where they interview a consumer of theirs and they talk about their appreciation of the Harley-Davidson brand. Harley-Davidson could also have a YouTube page where people of the H.O.G community could upload videos from members of the community to share with the world. Harley-Davidson could also have a page on Facebook where members of the H.O.G community could share their ideas and stories.
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