Toblerone Campaign

For the toblerone campaign, me and my team decided that we could use twitter, Instagram, and YouTube for social media to help attract our target audience to toblerone's new flavor: Salted almond nuts. To attract people to this campaign, we though it would be a good idea to post signs, posters, and maybe billboards that day "#TAC". People will wonder what that may be about and could check it out on twitter. On twitter, when they search for what #TAC means, they will found out that it means "Toblerone Almond Challenge". The toblerone almond challenge is whoever can create the best dish using toblerone's new flavor will win a prize of a vacation getaway. Consumers can use twitter, Instagram, and YouTube to share their dish. Consumers can use youtube to make a tutorial on the dish they made. From there, consumers can share their fish to twitter. Once their dish is finished, consumers can capture a picture of their dish and upload it to Instagram. From there, they can share it to twitter. All three social medias can be used to their advantage. As consumers create their dishes, the toblerone almond challenged will be spread to more people and many people will be aware of this campaign.

Television: The Elephant in the Room?

I don't believe T.V is the elephant in the room. I guess it all depends on how people use their televisions. Some use it for entertainment, some use it to learn about new things, and some use it to be informed about what is going on in the world today. Whatever the reason may be, people will gain something from just watching television. There are pros and cons to televisions though. pro examples of televisions are: You have something to talk about with friends and family, it can help foster a sense of national identity, and television can be informative and educational, opening people's eyes to the world. The cons of television are: can cause  poor parenting (allow kids to just sit in front of the T.V.), weight gain, and can become addictive. The cons can be avoided as long as their is some kind of control. Parents can be more involved with their children, there could be more commercials about going out more and being active and healthy, and there could be commercials about people being more social and also be aware about the dangers of watching too much television. I don't think Television is the elephant in the room. I watch T.V for entertainment and also to be more informed about what is going on around me. It has no bad impact in my life.

iPod Toilet Dock Station (T.V and Radio Ad)

Radio:
Sound Effects: Faucet running in background
                       Toilet roll
                       Start to hear outside noises
                       (lawn mower; birds; car; gardening) louder/louder

MVO: I can't relax; this noise is annoying
           I wish there was a solution for this
           Let's see if mom's gift works

Sounds effects: Walking over to closet; picks up box; opens it

MVO: This toilet roll iPod dock should do the trick

Sounds effects: Places dock on toilet roll; Music starts playing

MVO: *happy* Aww what a relief

Narrator: *Upbeat music* Now introducing a toilet roll iPod docking station. The answer to all your bathroom needs. The iPod lets you roll with it.


T.V Storyboard:

1. Scene: Turn on bathtub                   2. Scene: Candles on                         3. Scene: Plugs iPod
    Angle: Tilted to front of room              Angle: Straight towards candles         Angle:  Straight round iPod
    Audio: Water running                          Audio: Matches lighting                     Audio: (None)

4. Scene: Drop robe                              5. Scene: Has glass of wine in tub    6. Scene: Relaxing
    Angle: Behind her, by feet                      Angle: Ariel view                             Angle: Straight on
    Audio: iPod playing, soothing music       Audio: FVO                                    Audio: Slogan
   

The Future of Advertisement

There are many creative ways in advertising products and brands nowadays. Such creative ways may include things such as an abstract sign to projecting a show on a car. Advertisers everyday always try to step out of the boundary and advertise in a way that will really attract people to their brand and/or products. There are plenty of approaches to advertise a product or brand. You can either use technology (TV, social networks, applications on smart phones, internet, etc.) or something simple as a sign, billboard, or clothing. Using technology, advertisers could create GIFs of their products and display them on billboards. This would be perfect for fast food restaurants to do. They could place their GIF advertisement on highways to attract consumers to their restaurant. Something simple could be a clothing brand allowing their consumers to create their own clothing (shirts, shoes, pants, etc.) Consumers could apply whatever they like and customize their clothing however they want to. When they walk in their "customized" clothing, people will want to know where they got their clothing and the consumer could explain to them about how they obtained their customized clothing. Their clothing may also be shared on social networks and spread the news about this amazing idea.  

Reviving The Typewriter

To bring the typewriter back to life, we would need to focus on a specific target audience that would recognize is purpose. The target audience that we received were basically seniors. I am sure that seniors have some type of nostalgic memories with the typewriter. To bring back the typewriter, our group decided that we should make a vintage, black & white commercial. In our commercial, there is a young boy trying to create a letter to the girl he likes using a typewriter. As the young boy is writing the letter, he messes up a few times struggling with trying to make the letter perfect. Finally, the boy creates the perfect letter and sends it to the girl he likes. The setback with typewriters were that you could not mess up because you would have to do the whole thing all over again. There were no backspaces back in the days. Only seniors would have knowledge of that. This would be the best strategy for nostalgia marketing when it comes to targeting seniors.

Consumer Behavior - Knowledge and Memory

1. The major advantages of nostalgia marketing include things such as reconnecting to old memories for the consumer and increasing the chances for the consumer to buy the product, consumers will recognize the brand and will already have knowledge on the quality of the brand so they won't try to compare it to anything else and basically purchase the product, and consumers will be loyal to the product and just purchase the product. For example, when video game companies remake a game from back in the days, consumers will automatically pre-order and pay off the game already knowing how the game is going to be like. The major disadvantages of nostalgia marketing include things such as consumers wanting a better product or something new; consumers would want something to be changed or added to the old product. For example, if companies did a remake of an old phone, no one will want to buy it because it will basically be useless compared to the other phones in the market.

2. I believe products such as computers may not do well in nostalgia marketing because consumers rely on the company to create something better every once in a while. If companies were to try the nostalgia strategy, consumers will actually be upset and the company may lose loyalty from some of their consumers. Consumers will want something advanced, not what they had back in the days.