Toblerone Campaign

For the toblerone campaign, me and my team decided that we could use twitter, Instagram, and YouTube for social media to help attract our target audience to toblerone's new flavor: Salted almond nuts. To attract people to this campaign, we though it would be a good idea to post signs, posters, and maybe billboards that day "#TAC". People will wonder what that may be about and could check it out on twitter. On twitter, when they search for what #TAC means, they will found out that it means "Toblerone Almond Challenge". The toblerone almond challenge is whoever can create the best dish using toblerone's new flavor will win a prize of a vacation getaway. Consumers can use twitter, Instagram, and YouTube to share their dish. Consumers can use youtube to make a tutorial on the dish they made. From there, consumers can share their fish to twitter. Once their dish is finished, consumers can capture a picture of their dish and upload it to Instagram. From there, they can share it to twitter. All three social medias can be used to their advantage. As consumers create their dishes, the toblerone almond challenged will be spread to more people and many people will be aware of this campaign.