Reviving The Typewriter

To bring the typewriter back to life, we would need to focus on a specific target audience that would recognize is purpose. The target audience that we received were basically seniors. I am sure that seniors have some type of nostalgic memories with the typewriter. To bring back the typewriter, our group decided that we should make a vintage, black & white commercial. In our commercial, there is a young boy trying to create a letter to the girl he likes using a typewriter. As the young boy is writing the letter, he messes up a few times struggling with trying to make the letter perfect. Finally, the boy creates the perfect letter and sends it to the girl he likes. The setback with typewriters were that you could not mess up because you would have to do the whole thing all over again. There were no backspaces back in the days. Only seniors would have knowledge of that. This would be the best strategy for nostalgia marketing when it comes to targeting seniors.