1. The major advantages of nostalgia marketing include things such as reconnecting to old memories for the consumer and increasing the chances for the consumer to buy the product, consumers will recognize the brand and will already have knowledge on the quality of the brand so they won't try to compare it to anything else and basically purchase the product, and consumers will be loyal to the product and just purchase the product. For example, when video game companies remake a game from back in the days, consumers will automatically pre-order and pay off the game already knowing how the game is going to be like. The major disadvantages of nostalgia marketing include things such as consumers wanting a better product or something new; consumers would want something to be changed or added to the old product. For example, if companies did a remake of an old phone, no one will want to buy it because it will basically be useless compared to the other phones in the market.
2. I believe products such as computers may not do well in nostalgia marketing because consumers rely on the company to create something better every once in a while. If companies were to try the nostalgia strategy, consumers will actually be upset and the company may lose loyalty from some of their consumers. Consumers will want something advanced, not what they had back in the days.
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