Semiotics

                                                                        Print Ad
In this print ad, a car is basically trying to be sold to you, the consumer. In terms of denotation, the car is being advertised as your "Dream" sports car. What that basically means is that it is the car you have been waiting for to purchase. What makes this sports car a "dream" car you might ask? In the ad, it describes the features of the vehicle. Stated in the ad, the car is smart, low, has European-Styled fiber glass sports body and easily "slips-on" any chassis. With all that said, they are willing to sell you this "dream" car for only $17.47 a month. If you had not noticed yet, it says "puts you in a years-ahead" under the price of the car. This means you will own a car far more advanced than any other car in the market. The price, the features, and the header will definitely catch the consumer's attention. As the consumer reads this ad, they will be thinking "Wow! I want this car! It is affordable, the features are superb, and I have been waiting for this kind of car to be created!". Although you can not put much into a print ad, sellers will put "attractive" words and maybe images (depending on the size of the ad) to draw in their customers.

  
                                                                      Outdoor Ad
In this outdoor ad, the billboard is stating that the people in the vehicle lived simply because they have buckled up. This billboard also contains a wrecked car. The denotation behind this ad is as long as are buckled up while driving a motor vehicle, you are more likely to live. This is a safety sign reminding you to always buckle up. What you may have not noticed is that the billboard is in the color yellow for a reason. In our society, yellow is used on road signs to tell the drivers to be cautious. Before operating a vehicle, make sure to buckle up!
                                                                    Television Ad
In this TV ad (click on the link), the "unsatisfied girlfriend" does not like how her boyfriend is using the Playstation 3 console. The girlfriend rants to the VP of Playstation about her boyfriend's problems. As the girlfriend and VP talk to each other, they talk as if they understood each other. It also seems like they are having a "girl" talk. The VP hears the girlfriend out and is appalled on how the Playstation 3 is being used. The VP also describes the uses of the Playstation 3, which is what should be attracting the consumer. While having a comedic feeling to the ad, the seller is also trying to point out the features of their product. By applying comedic effect to the ad, they believe they would attract people to buying their product.

Semiotics has really caught my attention especially on how it is applied on ads. By understanding semiotics, People are able to interpret meanings behind signs and advertisements. Now that I have better knowledge of semiotics, I am starting to pay more attention to my environment. I try to gain a deeper understanding behind an image, a sign, objects, etc. There truly is a connection between semiotics and advertisements.