The Connection Between Brands and Relevancy

There are many products in the marketplace that we, the consumers, purchase daily based on brands. What attracts us to these brands are based on many factors such as the brand's image, logo, quality, value, relevance, and emotional visceral. For example, if you were to choose between a regular soda can and Coca-Cola, chances are you will choose the Coca-Cola can. Why is it that we would choose the Coca-Cola can? Well it is because of the brand itself. The first thing we recognize of course is the logo. Everyone knows what Coca-Cola logo looks like. If someone were to put the same logo on any object, the think that would pop into your head is Coca-Cola. The image is simple. All you have is the Coca-Cola logo on a can with its iconic colors: White and Red. We all know Coca-Cola tastes good. The quality of the soda has not changed over the years. This means we already know what to expect when we open the can and take a sip from the can.  By us knowing all of this information, we gain trust on the brand. We know the value of the product itself. Whenever you go into the market and see a simple can of soda and a Coca-Cola can, you will immediately choose the Coca-Cola can. In your mind, you are thinking, "I don't know anything about the other can of soda, but I do know a lot about Coca-Cola." It becomes relevant for you to pick the Coco-Cola can because of the background knowledge you have about the brand. Without a brand, you will most likely be blown away by the competition. You basically have to add "life" into your product. With this given "life" to your product, you will be able to create a connection between your product and the consumer. The only thing the consumer cares about is the brand of the product. If you create a good enough brand in which the consumer feels "safe" and can trust your product, the product will now be relevant to the consumer. Relevance is the key point into making your brand pop out against the other competitor brands.