I don't believe it is right to racially stereotype for advertising purposes. No matter how the ad is interpreted, no race should be solely targeted. By making a "racial" ad, there is a chance that brands may be seen as a racist brand. Basically, the brand does not like a specific race. The sad truth is racism is still portrayed today. You still see racial ads whether it may be on the TV, print, or around your environment. Most of it can be seen on the internet. Although companies try to take down these ads, they are still kept somewhere around the internet, forever to be displayed and shown for anyone to see. What I don't seem to understand is these types of advertisements were going on since the 60's, yet brands nowadays believe it is still okay to put into their ads? This is a serious topic and I don't think it should be taken advantage of for advertising purposes. Advertisers do have ethical responsibilities. Before releasing an ad, advertisers should ask themselves, "Will this ad affect anyone in any negative way?" The answer to this question is answered, but only when it is too late. Some ads stir controversy and receive nothing but negative feedback from the public, hurting advertisers in the long run. The answer is simple: Don't add racial stereotypes in ads anymore. It will only hurt your brand.
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