Toblerone Campaign

For the toblerone campaign, me and my team decided that we could use twitter, Instagram, and YouTube for social media to help attract our target audience to toblerone's new flavor: Salted almond nuts. To attract people to this campaign, we though it would be a good idea to post signs, posters, and maybe billboards that day "#TAC". People will wonder what that may be about and could check it out on twitter. On twitter, when they search for what #TAC means, they will found out that it means "Toblerone Almond Challenge". The toblerone almond challenge is whoever can create the best dish using toblerone's new flavor will win a prize of a vacation getaway. Consumers can use twitter, Instagram, and YouTube to share their dish. Consumers can use youtube to make a tutorial on the dish they made. From there, consumers can share their fish to twitter. Once their dish is finished, consumers can capture a picture of their dish and upload it to Instagram. From there, they can share it to twitter. All three social medias can be used to their advantage. As consumers create their dishes, the toblerone almond challenged will be spread to more people and many people will be aware of this campaign.

Television: The Elephant in the Room?

I don't believe T.V is the elephant in the room. I guess it all depends on how people use their televisions. Some use it for entertainment, some use it to learn about new things, and some use it to be informed about what is going on in the world today. Whatever the reason may be, people will gain something from just watching television. There are pros and cons to televisions though. pro examples of televisions are: You have something to talk about with friends and family, it can help foster a sense of national identity, and television can be informative and educational, opening people's eyes to the world. The cons of television are: can cause  poor parenting (allow kids to just sit in front of the T.V.), weight gain, and can become addictive. The cons can be avoided as long as their is some kind of control. Parents can be more involved with their children, there could be more commercials about going out more and being active and healthy, and there could be commercials about people being more social and also be aware about the dangers of watching too much television. I don't think Television is the elephant in the room. I watch T.V for entertainment and also to be more informed about what is going on around me. It has no bad impact in my life.

iPod Toilet Dock Station (T.V and Radio Ad)

Radio:
Sound Effects: Faucet running in background
                       Toilet roll
                       Start to hear outside noises
                       (lawn mower; birds; car; gardening) louder/louder

MVO: I can't relax; this noise is annoying
           I wish there was a solution for this
           Let's see if mom's gift works

Sounds effects: Walking over to closet; picks up box; opens it

MVO: This toilet roll iPod dock should do the trick

Sounds effects: Places dock on toilet roll; Music starts playing

MVO: *happy* Aww what a relief

Narrator: *Upbeat music* Now introducing a toilet roll iPod docking station. The answer to all your bathroom needs. The iPod lets you roll with it.


T.V Storyboard:

1. Scene: Turn on bathtub                   2. Scene: Candles on                         3. Scene: Plugs iPod
    Angle: Tilted to front of room              Angle: Straight towards candles         Angle:  Straight round iPod
    Audio: Water running                          Audio: Matches lighting                     Audio: (None)

4. Scene: Drop robe                              5. Scene: Has glass of wine in tub    6. Scene: Relaxing
    Angle: Behind her, by feet                      Angle: Ariel view                             Angle: Straight on
    Audio: iPod playing, soothing music       Audio: FVO                                    Audio: Slogan
   

The Future of Advertisement

There are many creative ways in advertising products and brands nowadays. Such creative ways may include things such as an abstract sign to projecting a show on a car. Advertisers everyday always try to step out of the boundary and advertise in a way that will really attract people to their brand and/or products. There are plenty of approaches to advertise a product or brand. You can either use technology (TV, social networks, applications on smart phones, internet, etc.) or something simple as a sign, billboard, or clothing. Using technology, advertisers could create GIFs of their products and display them on billboards. This would be perfect for fast food restaurants to do. They could place their GIF advertisement on highways to attract consumers to their restaurant. Something simple could be a clothing brand allowing their consumers to create their own clothing (shirts, shoes, pants, etc.) Consumers could apply whatever they like and customize their clothing however they want to. When they walk in their "customized" clothing, people will want to know where they got their clothing and the consumer could explain to them about how they obtained their customized clothing. Their clothing may also be shared on social networks and spread the news about this amazing idea.  

Reviving The Typewriter

To bring the typewriter back to life, we would need to focus on a specific target audience that would recognize is purpose. The target audience that we received were basically seniors. I am sure that seniors have some type of nostalgic memories with the typewriter. To bring back the typewriter, our group decided that we should make a vintage, black & white commercial. In our commercial, there is a young boy trying to create a letter to the girl he likes using a typewriter. As the young boy is writing the letter, he messes up a few times struggling with trying to make the letter perfect. Finally, the boy creates the perfect letter and sends it to the girl he likes. The setback with typewriters were that you could not mess up because you would have to do the whole thing all over again. There were no backspaces back in the days. Only seniors would have knowledge of that. This would be the best strategy for nostalgia marketing when it comes to targeting seniors.

Consumer Behavior - Knowledge and Memory

1. The major advantages of nostalgia marketing include things such as reconnecting to old memories for the consumer and increasing the chances for the consumer to buy the product, consumers will recognize the brand and will already have knowledge on the quality of the brand so they won't try to compare it to anything else and basically purchase the product, and consumers will be loyal to the product and just purchase the product. For example, when video game companies remake a game from back in the days, consumers will automatically pre-order and pay off the game already knowing how the game is going to be like. The major disadvantages of nostalgia marketing include things such as consumers wanting a better product or something new; consumers would want something to be changed or added to the old product. For example, if companies did a remake of an old phone, no one will want to buy it because it will basically be useless compared to the other phones in the market.

2. I believe products such as computers may not do well in nostalgia marketing because consumers rely on the company to create something better every once in a while. If companies were to try the nostalgia strategy, consumers will actually be upset and the company may lose loyalty from some of their consumers. Consumers will want something advanced, not what they had back in the days.

Jeep for seniors

The Jeep model I believe would be great for seniors would be the 2010 Jeep Grand Cherokee. The Jeep Grand Cherokee is able to be driven on and off-road, it is easy to control, it is decent on pavement, many safety features, amazing crash test rating (5 out of 5), it is a great vehicle to take when traveling, going to the beach, or go camping. The Jeep Grand Cherokee is very reliable, it fits 5 people so you could take your family in it. A great way to convince seniors to purchase this vehicle is by advertising how safe and reliable the Jeep Grand Cherokee is. In the commercial, there is an old married couple driving in the Jeep Grand Cherokee. When they stop at an intersection, there is a teenager behind them driving a beat up car. The teenager believes it would be funny to bump his car behind the only old marries couple's car, so while the old married couple's car is sitting still waiting for the light to turn green, the teenager floors his car enough to ram into the old married couple's car. When the teenager hits the old married couple's car, the teenager's car has a huge dent in front of his car, but nothing happened to the old married couple's car. It is perfectly fine! The old man sticks out his head and looks to the teenager only to laugh at him and drive off unharmed. This would certainly attract seniors to buy a Jeep Grand Cherokee.

The Harley Davidson Case Study

1. I believe communities like Harley-Davidson would result in greater involvement with the brand because fans of the brand would like to show their loyalty and appreciation to the brand itself. By creating communities, fans will be able to get together to share their ideas, stories, and love for the brand. As the community strengthens, members could try to help make the brand more well known by advertising the brand to people who are not familiar with the brand themselves.

2. The posse ride allowed members of the H.O.G community to ride together to certain destinations in their Harley Davidson motorcycles. Besides talking about the their appreciation of bikes and getting to know each other, bikers would also ride together. By creating more ways for bikers to communicate and get to know each other, Harley was able to gain a better connection with their main consumers.

3. I think Harley-Davidson should leave how everything is at the moment. To their main consumers, the events that Harley-Davidson holds every year is like a tradition to the bikers. If anything were to be changed,  chances are that Harley-Davidson's main consumers would be pretty upset and change their state of mind towards the brand itself.

4. Harley-Davidson could do a "spotlight" segment on their HOG magazine where they interview a consumer of theirs and they talk about their appreciation of the Harley-Davidson brand. Harley-Davidson could also have a YouTube page where people of the H.O.G community could upload videos from members of the community to share with the world. Harley-Davidson could also have a page on Facebook where members of the H.O.G community could share their ideas and stories.

Tide Ad "Day in the Life"

Carol wakes up at 6:00 AM and she walks into the kitchen to make breakfast for her husband and two boys. She makes pancakes using Aunt Jemima and she makes makes cereal for breakfast. Cocoa Puffs for the boys and Cheerios for her husband. While they are eating their breakfast, Carol makes lunch for her two boys. She packs them some fruit roll-ups, an apple, a Caprisun, and a ham sandwich. After the kids have finished eating breakfast and getting ready for school, Carol drives her kids to school in her Cadillac Escalade. When Carol returns home, she takes a shower. Carol uses dove for body wash, Herbal Essence for conditioner, and head & shoulders for shampoo. After Carol is done with her shower, she starts to do her chores. She does laundry using her Whirpool dryer and washer and also uses Tide for her detergent. While Carol waits for the laundry to be done, she vacuums the house using the a vacuum from Dirt Devil, she takes out the trash, she cleans her kids rooms, she cleans the dishes using Dawn, and she cleans the kitchen floor using pinesol. After she completes her chores, she takes all the clean clothes and folds them. Once she is done folding her clothes, she relaxes by taking a walk around the block in her Nike shoes. After a nice 2 hour walk, she goes back home to pick up her kids from school. After she brings back the kids from school, she calls pizza hut to order some pizza for the kids and her husband. Once the pizza arrives, the kids starts to eat and the husband comes back from work just in time to eat with the family. Once they are all full, They all go to the living room to watch T.V shows on their 50"  Samsung LCD T.V. After some quality family bonding time, they all get ready to go to bed. While the husband gets the kids ready for them to go to bed, Carol changes into her pajamas she got from Target. Once 9:00 PM hits everyone, including Carol, go to bed.

Playstation 3

The Playstation 3 is a video game console produced by Sony. It is part of the Playstation series (Playstation 2, Playstation 2, Playstation Portable). The Playstation 3 competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. The Playstation 3 was released on November 11, 2006. What made this console stand out compared to the other gaming consoles you may ask? It was the first and only console to use Blu-ray disc as its primary storage medium. Major features of the console include its unified online service, "The Playstation Network", its connectivity to the PSP (Playstation portable), it's Sixaxis motion controller, built in Wi-Fi, video services, photo management, custom firmware, Playstation Home, First system to let you play some games in 3-D, and backward compatibility with Playstation 2 games, meaning you were allowed to play Playstation 2 games on the Playstation 3. As of November 4, 2012, 70 million Playstation 3's have been sold worldwide. Before the unveil of the Plastation 3, Sony released teaser trailers to basically surprise and amaze their audience about the release of the Playstation 3 and its features. The trailers built a huge amount of hype for all gamers and Playstation fanatics. The day the Playstation 3 was released, huge lines were formed at any retail store that were selling the Playstation 3. People were even camping outside of the stores to get their hands on the Playstation 3. Was the video game console worth getting? It was! Anyone who bought a Playstation 3 was happy about what it had to offer. The games were amazing, the online service was excellent and not to mention free, and it was easy to use and get into, no matter what age group you were in. Overall, the Playstation 3 was a success. The next video game console, Playstation 4, is coming soon this holiday season. Some features have been announced and gamers all over the world are hyped about the system. I know I will be seeing lines again outside of many retail stores this Christmas.

Patagonia

Patagonia is an environmental campaign who's mission is to balance human water use with the needs of animals and plant use. They believe that business can inspire solutions to the environmental crisis. They evaluate raw materials, invest in innovative technologies, and rigorously police their waste. They also use a portion of their sales to support grassroots groups working to make a real difference. You can like their page on Facebook, follow them on Twitter, or sign up for Patagonia e-mails. They have a video on Vimeo, that basically talks about the crisis we are having with our water supply. Not only do they have a campaign to help save the environment, but they also sell clothing and gear in stores. Their clothing either contain E-fiber materials or recycled material. 1% of their profits go to their campaign.                      


                                                                           Video Link:
                                                                            Patagonia

Gender Stereotypes in Advertisement

There just never seems to be a balance for man and woman. When it comes to advertisement, women are portrayed in a poorly manner. Sometimes women can be seen as sex objects, slaves to men, or a typical housewife. Men on the other hand are portrayed in an empowering way. Men in advertising are seen as controlling, strong, and above women  in general. Rarely in advertisement, the roles between women and men can be reversed. Women can be portrayed as the powerful figure, while the men are seen as weak, unmanly, and dumb. Even when with this role reversals, these advertisements are still seen in a negative way.  

No matter how you try to depict each person in an ad, there always needs to be some type of equality. Both genders need to be treated equally, no matter what race they are. One gender is not better than the other the opposite gender. 

Stereotypes in TV shows

One show that shows plenty of negative stereotypes in different races is Family Guy. Although the show portraits each race in a comedic way (Keep in mind it's also a cartoon), the creator tries to target each race in a negative way. What surprises me is that this show has not received any negative feedback from its audience.  It makes me think that racism is accepted or is "okay" to laugh at once in a while. This show does reflect racial and gender diversity. I have watches almost all the episodes of Family Guy and they don't target a specific race. They target every race! At least they are not targeting one race, otherwise the show truly would be racist.

The Asian - Family Guy

One example of a racial stereotype portrayed in this show is when they talk about asians. First, they  present the asian as an object, then they talk about the "features" of the asian. Some features may be positive stereotypes, but there are some negative stereotypes. The creator of the show does the same thing with the other races. The stereotypes presented in this show makes me think, "Does our society really accept this type of racism in shows nowadays?" 

Stereotypes in advertisement

I don't believe it is right to racially stereotype for advertising purposes. No matter how the ad is interpreted, no race should be solely targeted. By making a "racial" ad, there is a chance that brands may be seen as a racist brand. Basically, the brand does not like a specific race. The sad truth is racism is still portrayed today.   You still see racial ads whether it may be on the TV, print, or around your environment. Most of it can be seen on the internet. Although companies try to take down these ads, they are still kept somewhere around the internet, forever to be displayed and shown for anyone to see. What I don't seem to understand is these types of advertisements were going on since the 60's, yet brands nowadays believe it is still okay to put into their ads? This is a serious topic and I don't think it should be taken advantage of for advertising purposes. Advertisers do have ethical responsibilities. Before releasing an ad, advertisers should ask themselves, "Will this ad affect anyone in any negative way?" The answer to this question is answered, but only when it is too late. Some ads stir controversy and receive nothing but negative feedback from the public, hurting advertisers in the long run. The answer is simple: Don't add racial stereotypes in ads anymore. It will only hurt your brand.

Is it Racist?

Semiotics

                                                                        Print Ad
In this print ad, a car is basically trying to be sold to you, the consumer. In terms of denotation, the car is being advertised as your "Dream" sports car. What that basically means is that it is the car you have been waiting for to purchase. What makes this sports car a "dream" car you might ask? In the ad, it describes the features of the vehicle. Stated in the ad, the car is smart, low, has European-Styled fiber glass sports body and easily "slips-on" any chassis. With all that said, they are willing to sell you this "dream" car for only $17.47 a month. If you had not noticed yet, it says "puts you in a years-ahead" under the price of the car. This means you will own a car far more advanced than any other car in the market. The price, the features, and the header will definitely catch the consumer's attention. As the consumer reads this ad, they will be thinking "Wow! I want this car! It is affordable, the features are superb, and I have been waiting for this kind of car to be created!". Although you can not put much into a print ad, sellers will put "attractive" words and maybe images (depending on the size of the ad) to draw in their customers.

  
                                                                      Outdoor Ad
In this outdoor ad, the billboard is stating that the people in the vehicle lived simply because they have buckled up. This billboard also contains a wrecked car. The denotation behind this ad is as long as are buckled up while driving a motor vehicle, you are more likely to live. This is a safety sign reminding you to always buckle up. What you may have not noticed is that the billboard is in the color yellow for a reason. In our society, yellow is used on road signs to tell the drivers to be cautious. Before operating a vehicle, make sure to buckle up!
                                                                    Television Ad
In this TV ad (click on the link), the "unsatisfied girlfriend" does not like how her boyfriend is using the Playstation 3 console. The girlfriend rants to the VP of Playstation about her boyfriend's problems. As the girlfriend and VP talk to each other, they talk as if they understood each other. It also seems like they are having a "girl" talk. The VP hears the girlfriend out and is appalled on how the Playstation 3 is being used. The VP also describes the uses of the Playstation 3, which is what should be attracting the consumer. While having a comedic feeling to the ad, the seller is also trying to point out the features of their product. By applying comedic effect to the ad, they believe they would attract people to buying their product.

Semiotics has really caught my attention especially on how it is applied on ads. By understanding semiotics, People are able to interpret meanings behind signs and advertisements. Now that I have better knowledge of semiotics, I am starting to pay more attention to my environment. I try to gain a deeper understanding behind an image, a sign, objects, etc. There truly is a connection between semiotics and advertisements.  

The Connection Between Brands and Relevancy

There are many products in the marketplace that we, the consumers, purchase daily based on brands. What attracts us to these brands are based on many factors such as the brand's image, logo, quality, value, relevance, and emotional visceral. For example, if you were to choose between a regular soda can and Coca-Cola, chances are you will choose the Coca-Cola can. Why is it that we would choose the Coca-Cola can? Well it is because of the brand itself. The first thing we recognize of course is the logo. Everyone knows what Coca-Cola logo looks like. If someone were to put the same logo on any object, the think that would pop into your head is Coca-Cola. The image is simple. All you have is the Coca-Cola logo on a can with its iconic colors: White and Red. We all know Coca-Cola tastes good. The quality of the soda has not changed over the years. This means we already know what to expect when we open the can and take a sip from the can.  By us knowing all of this information, we gain trust on the brand. We know the value of the product itself. Whenever you go into the market and see a simple can of soda and a Coca-Cola can, you will immediately choose the Coca-Cola can. In your mind, you are thinking, "I don't know anything about the other can of soda, but I do know a lot about Coca-Cola." It becomes relevant for you to pick the Coco-Cola can because of the background knowledge you have about the brand. Without a brand, you will most likely be blown away by the competition. You basically have to add "life" into your product. With this given "life" to your product, you will be able to create a connection between your product and the consumer. The only thing the consumer cares about is the brand of the product. If you create a good enough brand in which the consumer feels "safe" and can trust your product, the product will now be relevant to the consumer. Relevance is the key point into making your brand pop out against the other competitor brands.

Dietmar Dahmen Presentation

Dahmen's presentation was phenomenal! I enjoyed every bit of it. He was funny, everything he said made sense, and the information that was being spoken about was very interesting to me. Everything in the presentation was true. The reason why I say this is because my life revolves around technology, the internet, and the way everything is run in today's society. Everyone really does depend on technology. It makes our lives more simple. We have the power to obtain information in the palm of our hands in a matter of seconds. This presentation really did make me think about the future and how it will be like. We will just have to wait and see. Thank you Dietmar Dahmen for your amazing presentation. I gained a lot of good information from it!

Adv 91 - First Day

When I first entered into the classroom, I did not know what to expect. Everyone that entered into the classroom looked very friendly. I thought that was a plus! Once the teacher came in and spoke to us about his class, I was immediately hooked! The teacher seemed very nice, friendly, and very energetic. To me, advertising seems annoying to me, but after listening to what the teacher had to say I decided to give the topic a chance. I cannot wait for the next class on Monday. I already have a feeling this class is going to be fun.